THE WORLD
I founded Joy Hysteric in 2004 because I wanted to share the things I love.
It started with fashion, but it was never just about clothing. It has always been about the emotional connection we have with the things we choose to wear, collect and surround ourselves with.
The name Joy Hysteric came from a feeling I've carried for as long as I can remember. The joy of discovering something so beautiful, so inspiring or so perfectly considered that you can't stop thinking about it. The kind of creative obsession that stays with you for years.
I've spent more than two decades building Joy Hysteric, but the obsession started long before that. It's in the way I notice, collect and create. Joy Hysteric isn't just the name of my business. It's the way I've always moved through the world.
Over the years, Joy Hysteric has taken many forms. Boutiques. Consultancy. Creative studio. Collaborations. Different cities. Different chapters. But the heart of it has never changed.
Everything you find here comes from the same place.
It's what I wear.
It's what I live with.
It's what inspires me.
It's what I return to, every single day.
As I've grown, so has Joy Hysteric.
Today it exists as a world where clothing, objects, rituals and creative ideas come together through a single perspective.
Some pieces are designed by me. Others are carefully sourced and curated. Every one is chosen because it's something I genuinely want in my own life first, with the hope it becomes part of yours too.
Thank you for being here, and for becoming part of this.
Welcome to my world.
Mel Tan
Founder & Creative Director